NAIAS 2018 Marks The Return Of The Ford Ranger

2019 Ford Ranger midsize truck

Just a little over seven years from when the final Ford Ranger was produced for North America in December 2011, Ford has finally brought back the much-beloved Ranger pickup truck to U.S. consumers.

Automakers are continuing to adjust the offerings in their lineups based on consumer purchasing trends, which currently favor trucks and SUVs. Ford is no different.

The American automaker understands their 2019 Ranger will have mass appeal among truck and crossover consumers, as well as former Ranger owners. Where the F-150 is all about power, payload and durability, Ford sees the Ranger as an option for those who want a truck as a daily driver, and the occasional off-road adventure.

Automobile Magazine's Conner Golden highlights an optional FX4 off-road package that will launch with the new Ranger pickup, and also talks about the potential for a Ranger Raptor variant in the U.S. after it debuts overseas this year.

“Expect buckets of offroad capability, with uprated suspension, tires, brakes, wheels, and off-road drive systems,” said Golden.

Ford's new Ranger pickup will reportedly come with a 2.3L EcoBoost® turbocharged engine with a new 10-speed automatic transmission, and will be offered in two body styles: SuperCab and SuperCrew. Multiple reports say production will take place in Michigan at Ford's Assembly plant.

The Ranger will also debut with great available driver-assist technologies such as a Blind Spot Information System (BLIS), Adaptive Cruise Control (ACC), Lane-Keeping System (LKS), and Pre-Collision Assist with Pedestrian Detection.

And for those who want to eat their cake and have it too, the Ranger will offer the FordPass Connect feature that allows the Ranger to create an in-vehicle Wi-Fi hotspot capable of connecting up to 10 devices within 50 feet outside the vehicle. So for those times you want to just get away without totally disconnecting, the Ranger can help with that too.

Ford also will offer the Ranger in a multitude of colors, trims and wheel options, so customizing it to your specific style is simple and enjoyable.



 
Categories: NAIAS, Ford, New Inventory

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