MaritzCX eNVy Awards Names Volkswagen, Honda, Nissan, and Ford as Mass Market Vehicle Segment Winners

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Several well-known models for 2018 were recently named Mass Market Vehicle Segment Winners by MaritzCX. According to the MaritzCX New Vehicle Customer Study (NVCS), recognize vehicles that have outperformed their competitors in terms of delivering on buyer wants.

The winners were also chosen based on customer responses and ratings of their vehicles' ability to deliver the most common reasons for purchase: Comfort, Quality, Performance, Safety, and Ownership Cost.

MaritzCX is a customer experience management for big business. The MaritzCX New Vehicle Customer Study is one of the most trusted and most used new vehicle buyer behavior studies in the automotive industry. For over 50 years, this study has given automotive manufacturers and suppliers insight into vehicle shopping and buying patterns to serve as a roadmap for vehicle design and marketing activities.

Ten out of the twelve models on the list are offered at the
Kelly Automotive Group. Take a look at the list below and the categories they fall in:


Volkswagen Golf GTI  (Sport Car)

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Volkswagen Beetle (Compact Car)

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Volkswagen Jetta (Small Car)

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Honda Odyssey (Compact Van)

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Honda Ridgeline (Small Pickup)

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Nissan Maxima (Large Car)

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Nissan Murano (Midsize SUV)

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Nissan Titan (Full-Size Light Duty Pickup)

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Ford Expedition (Large SUV)

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Ford Super Duty F-350 (Full-Size Heavy Duty Pickup)

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Shop these award-winning models online today!

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